I’m Katherine Jordan, the founder and chief executive officer of THE SAVVY I.D. Atlanta Home Staging and Design firm located in McDonough, GA. I’ve always been a very creative, overly ambitious and driven individual. In the beginning of my life however, I took an unexpected career path in my very early twenties. I attended Georgia Perimeter College in Clarkston, GA back in 1999 to study teacher education and Business Management while working in a retail setting. After spending sometime in college, I decided to pursue a fulltime career in corporate retail where I found myself thriving in several different management roles over a span of two decades. After losing my desire and drive to remain in the retail industry, I decided to change my career trajectory all together. I followed one of my true passions where I could further express my more creative talents in recognizing the unappreciated potential in the way people lived and how they viewed selling (marketing) real estate.
Most people think interior design and home staging are exactly alike, some think it’s just for looks and others assume both are only for wealthy and affluent people. I see it differently than most people do. Collectively we spend about 80% – 90% of our lives inside buildings and how they are designed really affect how we feel and behave. I feel design is not just a visual thing; it’s a thought process and tool to enhance our humanity. I feel design is a way of life worth living to its fullest potential. It’s about how things feel, look, and function but ultimately, design is about how people experience their environment. I have created many spaces that not only bring comfort but also style, beauty and function. One of my specialties is creating female inspired offices for women entrepreneurs to thrive and soar because I understand the importance of having a work space that reflects their unique brand. In addition, my spaces foster collaboration, creativity and organization which increase daily performance for women to excel! I’m known for positively impacting the lives of female business owners and executives throughout the Atlanta area. I am the self-proclaimed expert office designer of South Atlanta.
Now, Home Staging on the other hand, is more about taping into your potential buyer’s emotions and effectively pulling on their heart strings in a way that causes them to fall in love with your property when selling. When I Stage a property ,it’s so extremely important to highlight the home’s best assets, features and character when selling it because it demonstrates to any buyer how and why they need the property for themselves or for their entire family. I love adding trendy, modern day furnishings that make potential buyers desire to live a specific lifestyle in the home they’re experiencing at that particular moment. When I Sage homes for my clients, my ultimate goals are to (1)Increase the dollar value/sales price, (2) Decrease the amount of time on the market with a speedy and quick sale, (3) Get them multiple offers, (4) Increase the homes perceived value/equity and (5) Staging the property so it will be the best online marketing tool that will draw buyer’s to the property. I feel staging taps into ones psyche, evoking a feeling and sense of home when done properly. I further believe staging is by far one of the best marketing tools that agents and sellers underutilize when selling real estate in a very competitive market. Staging is similar to design in the way it effect people when they interact with a space for the very first time. It draws you in causing you to want and desire more of it but on a more permanent basis. Our goal is to educate our clients so they will not list another home without having it being Staged The Savvy Way! It’s all about getting a higher “Return On Your Investment”(ROI).
I received my professional home staging certifications from the Staging Diva and HSR – Home Staging Resource along with CE courses from RESA. I’m currently the President Elect for the RESA Atlanta Board, Area Director of The PINKpreneur Network and a member of South Fulton Chamber of Commerce, Marvelous Light Empowerment Association, and the NAPW. I was awarded the Best of Houzz 2017 & 2018, The Entrepreneur of the Year Award for 2016-2017 in residential home staging and office design. I was featured on Flipology Radio, Women On The Move TV with Kim McNair Productions (AIB Studios), and MogulCON’s Guest Speaker; where I taught female entrepreneurs how to grind pretty in their workplace. I conduct quarterly home staging workshops where I educate and teach real estate professionals and homeowners on the importance of staging , how to effectively market their real estate properties and how to sell quickly for a maximum profit! I never thought in a million years I could make a successful living doing something I truly love. It is and has been a true act of faith on my part creating this Staging and Design Empire. My journey has been extremely worthwhile including all the bumps and bruises along the way but I wouldn’t change a thing because this lifestyle has proven to be very fulfilling, fruitful and rewarding on so many levels!
When I’m not staging or designing, I like to relax at home! I know there are a ton of things to do in Atlanta, but my favorite is unwinding with my husband and our three children. In my home life I get to indulge in other passions like holiday crafting, watching movies with the family and reading in my alone time. But at the end of the day, I’m extremely passionate about making sure people are positively impacted and forever transformed by every space that I stage or design throughout Atlanta and the neighboring areas. I believe in living life creatively through interior design and practicing staging techniques that sell homes quickly for higher ROI. My passion, dedication and determination, has allowed me to provide consistent quality for every project to my client’s overall satisfaction. I’m a natural storyteller through my creative designs and I believe every room has a story to tell! I would like to say, “Thank You” in advance for entrusting me and my team with your prize possession and allowing us to be a part of your wonderful real estate journey. I look forward to seeing you soon!