What Is Your Online Reputation?
IT’s TIME TO SPRUCE UP YOUR REAL ESTATE LISTINGS
Amateur vs Professional
Are you struggling to sell your property? It’s time to back away from the iPhone and hire a professional real estate photographer. If you’re looking to list a property or help your client sell their property, let’s talk about why you need professional photos to get your home SOLD.
The staged photos you post online will make all the difference in the world. Hence, we said “STAGED PHOTOS”! We recommend Staging before selling your property at any time during the year. Always remember how important emotion is in the purchase decision. An empty home yields no emotion but a poorly furnished home is equally bad. Potential buyers must be able to envision themselves living in the home so if the home is empty, hire a good staging company like Savvy Interiors and Design (a.k.a – The Savvy I.D.). Let’s be realistic, an empty home will never sell for the same amount as a staged home.
A great first impression is essential to getting your desired result of a speedy and profitable sell. If home buyers aren’t sold on the images they see online, chances are they will move on to something better. Photos often time affect potential buyer’s perception of a home prior to seeing it in person. A good photographer will properly translate all the positive emotion associated with the home and we both know emotion is the #1 trigger of the buyer, so use it to your advantage. Great photos can speak volumes when done correctly by a professional.
Make sure you’re getting the most out of your photographs. That first photo will be the most important photograph of them all because the initial image will be highlighted in search engines. It’s very important to make sure you have an enticing exterior shot, great interior views of the kitchen, master bedroom, master bath, living area, built-ins, custom mantles, any outdoor living areas, bonus rooms, finished basements, etc. that will highlight the home’s best features.
Have an amazing online photo presentation. Your property’s online photo presentation will be competing against other homes for the buyer’s attention, so make sure the listing presentation shines by following these simple strategies:
- Use an enhanced listing like realtor.com combined with the multiple listing service (MLS).
- Use over 25 photos because listings that add 20+ photos typically generate nearly 10 times the number of leads and over 15 times the number of views.
- Use a virtual tour to draw potential buyers in like matter port or any other reputable brand.
- Syndicate your listing on Frontdoor, Google Base, HotPads, Facebook, Oodle, Zillow, Craigslist, and Trulia so it will be seen by more buyers.
Always remember to think like a home buyer and go online to review your listing and photos. Ask yourself, does it visually have appeal and stand out among similarly priced homes in the area? If not, consider either increasing the home’s attraction or consider your pricing. You should always price the home “Right” the first time. Meaning price competitively and aggressively!
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301.85.SAVVY|301.857.2889 – Office
www.TheSavvyID.com | Hello@TheSavvyID.com
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Make Your Vote Count
Please cast your vote for Katherine Jordan, our Creative Director and Founder of Savvy Interiors & Design, LLC (The Savvy I.D.) on being nominated by her peers for being one of 2018 Most Influential People In Real Estate Staging.
Help us bring our AWARD home!